Henry Repeating Arms, one of America’s leading firearm manufacturers, is officially pulling out of New Jersey and moving all manufacturing operations to Wisconsin. 

The company is consolidating its entire production into a newly expanded facility in Rice Lake, along with two additional sites in nearby Ladysmith.

A third Ladysmith facility is expected to come online by mid-summer 2025, bringing the company’s total Wisconsin footprint to 400,000 square feet of production space.

Founder and CEO Anthony Imperato cited efficiency, teamwork, and Wisconsin’s support for the Second Amendment as key reasons for the move. “We’re putting all our eggs in the Wisconsin basket,” Imperato said. “It makes us more efficient, more productive, and allows for greater collaboration among our teams.”

The decision ends Henry’s manufacturing presence in Bayonne, New Jersey, where high taxes and strict gun laws clashed with the company’s business model.

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Henry Repeating Arms, renowned for its lever-action rifles, shotguns, and revolvers, has grown from a team of 17 in 2006 to nearly 700 employees today. President Andrew Wickstrom called Wisconsin the “cornerstone of Henry’s bright future.”

The move is expected to streamline distribution, improve quality control, and accelerate speed to market. The company already has five years’ worth of new products in development, including cutting-edge lever-action rifles that fire AR-style rounds.

Rice Lake also offers employees a lower cost of living, a strong sense of community, and access to the outdoor lifestyle — despite the region’s harsh winters.

Henry’s relocation underscores the shifting landscape for American firearms manufacturing, blending historic craftsmanship with forward-looking innovation in a state that welcomes both.